The Power of PURL
PURLs are revolutionizing marketing by connecting printed media to the social conversation online. Here’s how they work:
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Each copy of your message
is printed with a unique web address for the customer that will receive it. John’s might look something like this:http://site.us/JohnDoe
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When John visits his site,
he finds a page designed just for him. Special offers, surveys, and all the power of the social web are just a click away. -
An ad becomes a dialogue.
Give John a chance to connect with you on Twitter, Facebook, or via e-mail. Ask about his interests, and follow up later. From Print to Web, this is the power of PURL.
Demo
From personalized coupons to targeted special offers, PURLs can help meet the needs of your marketing campaign. We’ve created the following demonstrations to show off some of the possibilities.
http://purl.corecomm.us/bank/JohnDoe
http://purl.corecomm.us/bank/JaneSmith
Your Local Bank
Your bank wants to give prospective account-holders money for free. How better to do it than with a coupon PURL?
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Lou’s Kitchen
A fine local restaurant uses PURLs to collect data for gauging its customers’ interest in an unusual seasonal specialty.
Want to learn more about what PURL campaigns can do for you? Contact CORE today!
There’s something for everyone.
PURLs bring your message where your audience is, giving them a chance to explore your products and services.
- Advertisements personalized for your audience
- Instant statistics and feedback for you
- A permanent URL for future campaigns
- From printed ad to internet
Ready for PURLs? Contact CORE today.
QR-Ready
PURLs can be included within a Quick Response (QR) code. When a user scans a QR code with their camera phone, they will instantly be taken to the web address embedded in the QR code.
Learn more about what QR codes can do for you